Add to Flipboard Magazine. The Engineering of Society: Recommended Books

Recommended Books


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“Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.”
Edward L. Bernays, Propaganda
 
“Now “public opinion” stood out as a force that must be managed, and not through clever guesswork but by experts trained to do that all-important job.”
Edward L. Bernays, Propaganda




























































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